Saida Shafiyeva: The Role of Media in Communicating Complex Projects Like Urban Planning to Society is Irreplaceable

The main goal of the III Forum on “Public Processes in the Media Plane,” organized by the Media Development Agency, is to strengthen professional and healthy cooperation between state bodies and media entities.

Saida Shafiyeva, head of the communication department of the Media Development Agency, said these words in an exclusive statement to AZERTAC.

She noted that in today's modern information environment, the main issue is not just the dissemination of information, but also the presentation of accurate, balanced, and responsible information.

“The declaration of the current year as the ‘Year of Urban Planning and Architecture’ in our country has, in a certain sense, shaped and influenced the media agenda. Within the framework of the Forum, this year's discussions were mainly built around the prompt and accurate presentation of urban planning policy to society, public awareness, and the development of communication strategy in this field. Because the role of media is irreplaceable in effectively communicating complex and long-term projects like urban planning to society. Important tasks fall on journalists in this work,” Saida Shafiyeva emphasized.

She also said that digitalization accelerates information circulation and expands its scope: “This also creates new risks. One of the main priorities in the modern era is precisely the protection of a reliable information environment, the fight against disinformation, and the efficient use of new digital tools.”