ADRA Holds Report Meeting of Territorial Advertising Departments

A report meeting for the first quarter of 2026 was held at the State Advertising Agency of the Republic of Azerbaijan (ADRA). During the meeting, chaired by Farhad Adigozalov, Chairman of ADRA's Management Board, the activities of territorial advertising departments were discussed, and the work accomplished and future tasks were brought to attention.

Projects implemented during the reporting period aimed at improving the aesthetic appearance of outdoor advertisements were particularly highlighted. It was noted that consistent measures are being taken to preserve the visual harmony of the urban environment and to adapt advertising carriers to modern standards.

The results of the promotional campaign conducted for the protection and correct use of the state language were also discussed at the meeting. It was stated that control mechanisms have been strengthened to ensure compliance with the norms of the Azerbaijani language in advertising texts, and awareness-raising activities among entrepreneurs have been expanded.

Furthermore, the work done to promote modern advertising installations was brought to attention. It was noted that the application of innovative and technological solutions positively impacts the development of the outdoor advertising sector and adds additional aesthetic value to urban infrastructure. The importance of studying international experience and its application in our country was also emphasized at the meeting. Finally, priority directions for the upcoming period were identified, and relevant tasks were given.