Subscribers to the Disney+ platform in European countries have encountered significant changes in the service quality. These changes have directly impacted the video quality offered by the platform, creating notable differences in the subscriber experience. Specifically, changes regarding the platform's support for the highest quality video technologies have led to dissatisfaction among users.
Redaksiya reports that the Disney+ platform has discontinued support for premium video technologies such as Dolby Vision and HDR10+ in Germany, France, the Netherlands, and many other European countries. This means subscribers, despite paying for premium subscriptions, will now watch content in the standard HDR10 format, which has a lower dynamic range. This change significantly degrades the quality of the visual experience offered by the platform.
Dolby Vision and HDR10+ technologies significantly enhance the viewing experience by providing a wider color gamut, higher brightness, and deeper black levels. The discontinuation of support for these technologies means subscribers will watch films and series with lower quality. This is particularly noticeable for users with high-quality televisions or displays, as they can no longer fully benefit from the advantages these technologies offer. The reasons for this change by Disney+ have not yet been fully disclosed, but it could be related to various factors such as the platform aiming to reduce costs or resolve technical issues.
These changes could also affect Disney+'s competitive position in the European market. As rival platforms continue to offer high-quality video technologies, the risk of Disney+ subscribers switching to other platforms increases. This situation may require Disney+ to make additional efforts to retain its subscribers and attract new ones. The platform must soon take steps to reduce subscriber dissatisfaction and improve service quality. These steps could include resolving technical issues, optimizing costs, or offering new content.