The White House will soon launch an official account on the social media platform TikTok. The main goal of this step is to establish more direct and rapid communication with a younger audience.
The editorial office reports that this information was disseminated by the Reuters agency. It is noted that through the official account, the White House will provide the public with statements regarding the political agenda, informative content, and various social campaigns.
Experts state that despite ongoing debates in the U.S. surrounding the security and data protection aspects of TikTok's use, the platform maintains its popularity, especially among the younger generation. It is emphasized that the White House leadership also intends to ensure direct access to this audience.
A precise date for when the new account will go live has not been announced.
Sevinc Karimova