Meta's Threads platform, created as a competitor to X, has achieved a significant milestone by surpassing its rival in daily active users on mobile devices. This event indicates that competition in the social media arena is intensifying.
Redaksiya reports that according to the latest data released by Similarweb, Meta's Threads platform, created as a competitor to X, has reached 141.5 million daily active users on iOS and Android platforms. This figure is higher than X's 125 million daily active users on mobile devices. X (formerly known as Twitter) has lost many users since being acquired by Elon Musk, and these losses continue.
Threads' success is also related to the platform's connection with Instagram. This connection allows Threads to expand and grow its user base. Although Threads' operation was suspended in Turkey on April 29, 2024, the platform's overall development continues. This suggests that Threads will further strengthen its position in the social media sphere in the future.