International surveys show that despite artificial intelligence projects not yet generating the expected level of revenue, leaders of large companies intend to increase investments in this area in 2026. A survey conducted by Teneo among more than 350 public company leaders reveals that the gap between expectations and real results in the business environment is widening.
According to the survey results, 68 percent of executives plan to increase the budget allocated to artificial intelligence, while less than half of current projects have yielded positive financial results. This situation creates uncertainty in the markets, and a significant discrepancy is noted between the short-term return demands of institutional investors and the longer-term approach of executives.
It is noted that while companies are effectively utilizing artificial intelligence in marketing and customer service, they are unable to achieve the same success in areas such as security, legal processes, and human resources due to risks. 84 percent of executives in large enterprises state that the return period for artificial intelligence will exceed six months.
Interestingly, 67 percent of executives believe that artificial intelligence will increase the number of entry-level jobs. This contradicts the widespread notion that automation will reduce jobs and brings to the forefront the possibility of new job categories emerging.
Analytical approaches emphasize that current artificial intelligence expenditures are more reminiscent of infrastructure building. In a situation where projects create long-term value, companies' reluctance to step back indicates that the fear of falling behind in competition is accelerating investments.