Recent statements from Samsung's leadership contain warnings that a global memory shortage could result in price increases for consumers. This situation affects not only smartphones but also a wide range of devices, from televisions to home appliances.
Redaksiya reports that Samsung's Co-CEO, T. M. Roh, stated in an interview with Reuters that the global memory shortage is unprecedented and no company can escape it. Roh emphasized that price increases for products may become inevitable due to the price hikes caused by the memory crisis. To mitigate these negative effects, Roh is working on long-term strategies with his partners.
Samsung's Global Marketing Leader, Wonjin Lee, also warned of price increases related to the memory shortage in an interview with Bloomberg, stating, "Prices are rising even as we speak. Of course, we don't want to pass this burden onto consumers, but we will reach a point where we will have to reconsider the prices of our products." These statements indicate that Samsung's leadership takes the problems caused by the memory shortage seriously and understands its potential consequences for consumers. The company is developing long-term strategies to overcome these issues.