It is reported that OpenAI is considering the possibility of displaying advertisements on the ChatGPT platform in the near future. According to information, the possibility of sponsored content appearing within responses when users make inquiries related to shopping or services is being discussed.
The editorial board reports that, according to information from The Information publication, OpenAI employees have prepared various visual examples in recent weeks on how advertisements could be presented within ChatGPT. Specifically, options for displaying sponsored product recommendations that align with user queries are being considered in the discussions.
The report notes that the ChatGPT platform currently has hundreds of millions of active users weekly, and this figure is expected to increase further in the long term. It is emphasized that this scale creates significant potential in the digital advertising market.
The information also states that although OpenAI management has not officially announced advertising plans, the company is hiring specialists with experience in the digital advertising sector and expanding shopping-related functionalities. According to analysts, dialogues shaped by user interests can create attractive opportunities for the advertising market.
An OpenAI representative, however, stated in a statement that maintaining trust in ChatGPT is the main priority and emphasized that any potential advertising approaches will be built on the principle of respecting this trust. Company officials also noted that no active advertising tests are currently being conducted on the platform.